BAGAIMANA POTENSIAL USAHA WARALABA PHAN PHAN KOTA TARAKAN DALAM BIDANG BARANG TIDAK TAHAN LAMA

نویسندگان

چکیده

Penelitian ini bertujuan untuk menganalisis kelayakan finansial waralaba bisnis franchise Phan di Kota Tarakan Data dianalisis dengan menggunakan kriteria investasi yaitu NPV, PI, IRR dan Payback Period. Hasil penelitian menunjukkan usaha secara ekonomi layak karena memiliki nilai NPV positif sebesar Rp.883.565.925,-. Profitabily Index 1,2 dimana bahwa tingkat keuntungan kali yang dikeluarkan. Period selama 2 tahun 4 bulan. Angka-angka pada berbagai tersebut dijalankan. terjadi ke 2, masih dalam umur proyek. Periode setelah maka perusahaan tinggal memperoleh benefit proyek tanpa harus mengembalikan investasi. Upaya peningkatan dilakukan cara promosi penjualan stabilitas harga jual. Jika memungkinkan ada kenaikan jual bertahap tetap memperhatikan kompetisi harga. Kata kunci: Evaluasi Proyek, Kelayakan Usaha, Aspek Pasar, Waralaba

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ژورنال

عنوان ژورنال: Jurnal Ekonomika

سال: 2023

ISSN: ['2086-3233', '2685-2977']

DOI: https://doi.org/10.35334/jek.v14i1.3132